Maruti Suzuki Inaugurates Its 3000th Arena Sales Outlet

In a significant stride towards enhancing its customer reach, Maruti Suzuki India Limited (MSIL) has inaugurated its 3,000th ARENA sales outlet in Ludhiana. This milestone underscores the company’s commitment to evolving customer needs and expanding its footprint across the country.

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited said, “Through our ARENA channel, we offer a range of vehicles for our customers across over 2,500 cities. In FY 2023-24, we sold close to 12 lakh vehicles through our Arena channel. I thank our customers for their continued trust and faith in the brand Maruti Suzuki.”

Rebranded in 2017, the Arena channel was designed to offer a modern and dynamic car buying experience, aligning with global standards. The transformation of Arena outlets emphasizes design, technology, and customer experience, aiming to create a youthful and connected environment. This rebranding is the result of extensive research, customer feedback, and anticipation of future market trends.

Arena outlets offer a range of Maruti Suzuki models, including the Wagon R, which was the highest-selling model in the industry for FY 2023-24. Other models available through ARENA include the Swift, Brezza, Dzire, Ertiga, Eeco, Alto K10, Celerio, and S-Presso. This product line-up caters to various customer preferences and has bolstered Maruti Suzuki’s position in the market.

Maruti Suzuki’s expansive network includes 3,880 sales touchpoints across more than 2,500 cities, distributed through its Arena, NEXA, and commercial channels. This extensive reach is designed to enhance the customer buying experience and ensure accessibility across urban and rural areas.

In comparison, Hyundai and Tata Motors, two of Maruti Suzuki's main competitors, have significantly smaller dealership networks. Hyundai operates 1,438 dealerships across 818 cities, while Tata Motors has 2,015 dealerships in India.