Polestar Partners with Meizu to tailor EV User Experience in China

Polestar has announced a strategic joint venture with Xingji Meizu Group, a prominent technology company in China. This partnership aims to accelerate Polestar's growth in the Chinese electric vehicle (EV) market by leveraging Meizu's software and consumer electronics development expertise.

With China being one of the fastest-growing EV markets globally, this joint venture seeks to deliver a locally tailored user experience that meets the expectations of Chinese drivers and passengers.

This partnership will focus on enhancing Meizu's existing technology platform, Flyme Auto, on developing a seamless operating system for Polestar vehicles sold in China. This includes integrating in-car apps, streaming services, and intelligent vehicle software. Additionally, the collaboration will extend to mobile and augmented reality devices and customer apps, forming an extended digital ecosystem.

As part of the agreement, approximately 130 commercial staff in China will be transferred to the joint venture, which will serve as the exclusive authorized sales and service entity for Polestar in the country. Polestar will hold a 49% stake in the joint venture company equity, while Meizu will own the remaining 51%.

Meizu employs around 2,600 professionals dedicated to developing mobiles and wearable smart devices utilizing extended reality technologies. Their Flyme Auto operating system is already integrated into several electric vehicles, including the Lynk & Co 08.

Despite the joint venture, Polestar remains closely aligned with Google, continuing its collaboration with the technology giant. Outside of China, Polestar cars will continue to feature infotainment systems powered by Android Automotive OS. Test124.

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