TVS Commences Italian Operations

In a major move to expand its international footprint, TVS announced the launch of its operations in Italy. TVS’s Italian presence is via its branch office, TVS Motor Italia, which is spearheaded by Dr. Giovanni Notarbartolo di Furnari. Dr. Furnari has vast experience in the automotive sector having worked in various markets such as Italy, Latin America, the UAE, and Europe.

TVS isn’t just launching its premium offerings in the Italian market but an array of products from its vast portfolio. Talking about bikes both the TVS Apache RTR 310 and the RR 310 will go on sale in Italy alongside the TVS Ronin and the Raider. From its scooter portfolio, the popular Ntorq 125 and the Jupiter 125 family scooter will be offered. And finally in the EV space, the flagship TVS X and the iQube family electric scooter will be available for the Italian consumers.

Commenting on the announcement. Sharad Mohan Mishra, President, Head Group Strategy, at TVS Motor Company, remarked on the company’s Italian launch, saying, "Our move into Italy is a strategic step towards our global ambitions. Italy's rich automotive culture and its embrace of cutting-edge transport solutions present a perfect backdrop for our product range. We are eager to introduce Italian consumers to our vehicles, backed by our strong track record of having over 4 million global customers last year."