Xiaomi Beats Samsung in Q2 Smartphone Market Share Amid Overall Decline

Xiaomi has taken the top spot for smartphone market share in India, according to Cybermedia Research’s India Mobile Handset Market Review report for Q2 2024. With a share of 19.3 percent, up from 18.6 percent last quarter, Xiaomi now has a slight lead over Samsung (18.5 percent, down from 18.8 percent). Vivo with 17 percent is in third place, gaining slightly over its 16 percent share last quarter. In the fourth and fifth ranks, Realme with 13 percent and Oppo with 9 percent have swapped places – both accounted for 10 percent of market share last quarter. 

The research firm attribute’s Xiaomi’s rise to the popularity of its Redmi 13C 5G and Redmi 12 5G models as well as significant growth for its Poco sub-brand. 

Interestingly, the overall smartphone market declined 4 percent year-on-year, according to the report. In contrast, the firm reported 10 percent YoY growth in Q1 2025. Cybermedia Research projects strong demand for 5G and AI-enabled smartphones, which should drive the market to 7-8 percent overall growth in 2024. As the festive season approaches, manufacturers are expected to roll out aggressive offers and attractive financing options to boost sales in the next quarter. 

The share of 5G smartphones in particular has grown by 56 percent YoY, now accounting for 79 percent of the total market. Vivo leads in this category with 21 percent, just aboveSamsung’s 20 percent. There was over 200 percent YoY growth for 5G smartphones priced between Rs. 10,000 and Rs. 13,000. The firm projects even more growth as 5G availability extends to lower price tiers this year.