You Can Now Buy A Bajaj Motorcycle On Flipkart

Bajaj Auto, a major Indian motorcycle manufacturer, has announced a collaboration with e-commerce giant Flipkart to sell its entire motorcycle range online. It’s a shift towards an omni-channel strategy for Bajaj, offering greater convenience to customers.

Booking options

Previously, buying a Bajaj motorcycle meant visiting a dealership. Now, customers in 25 Indian cities can book their Bajaj Pulsar, Dominar, Avenger, Platina, or CT motorcycle directly through Flipkart's website. Bajaj plans to expand its online presence to cover more cities in the future.

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Launch Offers

To incentivise online purchases, Bajaj is offering special launch deals for a limited period. These include instant discounts of up to ₹ 5,000, 12-month no-cost EMI options, and various card offers available on Flipkart.

The on-platform price displayed on Flipkart will be inclusive of the ex-showroom price of your chosen Bajaj motorcycle. For your convenience, Flipkart offers the option to add both RTO registration and insurance during the online booking process. These are mandatory requirements to ride your bike legally on the road. If you choose not to avail these on Flipkart, you'll need to pay the RTO registration charges and insurance premium separately to the dealership when completing the registration process.

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Enhanced Customer Experience

Bajaj's partnership with Flipkart aims to streamline the motorcycle buying process. Customers can browse Bajaj's motorcycle range online, compare features, and conveniently book their chosen bike from the comfort of their homes. This integration between Bajaj's physical dealerships and online accessibility provides a more comprehensive customer experience.

Speaking on the launch, Sarang Kanade, President of Motorcycle Business, Bajaj Auto Ltd., said, "We are thrilled to announce our collaboration with Flipkart, marking a new era in how customers can purchase Bajaj motorcycles. This initiative reflects our commitment to innovation and customer convenience. By making our wide range of motorcycles available on Flipkart, we are not only expanding our reach but also providing a seamless and quick buying experience for our customers. This collaboration is a significant step towards our omni-channel strategy, ensuring that our customers have access to our products both online and offline, enhancing their overall experience. We look forward to serving our customers in this new and exciting way."

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Bajaj, riding high on the success of the world's first CNG-powered motorcycle, the Freedom 125 (priced at ₹95,000), is focused on tackling the mass market for economy needs. This focus on phenomenal value extends to their popular Pulsar range with the Pulsar NS400Z offerings performance at a low price tag. Its upcoming smaller-capacity 125cc adventure format bike is a strategic move to capture the aspirational side within the mass market, potentially creating a new segment above the traditional sporty-looking 125cc bikes.