About Tata Motors

Tata Motors, the Indian automotive giant, entered the passenger vehicle market in 1991 with the Tata Sierra. After dominating the commercial vehicle space in India, the company ventured into the PV segment with cars like the Tata Estate, Tata Sumo, and Tata Safari.

In 1998, Tata Motors launched the Indica hatchback, which was a popular car in the country. Later, the company launched the updated version of the hatchback, the Indica V2. From then on, Tata Motors introduced several models, including Tata Indigo, Tata Indigo Marina, Tata Vista, Tata Manza, etc.

Today, Tata Motors stands as a formidable force in the Indian automotive industry, having undergone a remarkable transformation in recent years. The company has successfully shed its earlier image of producing utilitarian vehicles. It has emerged as a manufacturer of stylish, feature-rich, and safe cars that appeal to a wide range of consumers.

Tata's current lineup showcases a diverse range of vehicles that cater to various segments of the market. Tata Motors has established a comprehensive presence across the automotive spectrum, from hatchbacks to SUVs and SUV Coupes.

In the electric vehicle space, Tata has taken a leadership position in the Indian market. The Nexon EV has become India's bestselling electric car, while the Tigor EV offers an affordable entry point into electric mobility. The company has ambitious plans to expand its EV lineup, with several new models in development. It recently launched the Curvv EV, an electric SUV Coupe, further diversifying its electric vehicle offerings.

Notable Tata Cars

One of the notable products from Tata Motors was the Nano. It was introduced to the market in 2009. The Tata Nano was a microcar intended for daily commutes. The car was pitched as an alternative to two-wheelers due to its low price tag of Rs. 1 lakh (ex-showroom). However, the Nano lacked safety and features, and despite its low price tag, it failed to find buyers in the country. Finally, in 2018, Tata Motors ended the production of the car.

After 2010, Tata Motors produced some modern-day cars, such as the Tata Aria, Tata Zest, Tata Bolt, and Tata Hexa. All these cars featured Tata’s new-age design language and modern features, departing from the traditional old-school design of the previous Tata cars.

This period marked a significant turning point for Tata Motors, as the company shifted its focus towards more contemporary and feature-rich vehicles. The Aria, launched in 2010, was Tata's first attempt at a crossover SUV and showcased the company's ability to produce more premium cars. Although it didn't succeed commercially, it paved the way for future models.

Today, Tata Motors is a formidable force in the Indian automotive industry, with the Nexon standing out as the crown jewel of its lineup. The Nexon has become one of India's bestselling compact SUVs and has earned the distinction of being Tata's most popular model overall. Its success can be attributed to its stylish design, robust build quality, impressive safety features, and the availability of both conventional and electric powertrains.

Building on Nexon's success, Tata launched a series of impressive vehicles that have further solidified its position in the Indian automotive market. The Harrier, introduced in 2019, marked Tata's entry into the mid-size SUV segment. Based on Land Rover's D8 platform, the Harrier showcased Tata's ability to produce premium, feature-rich SUVs that could compete with established international brands.

Following the Harrier, Tata revived the iconic Safari nameplate in 2023 with a new model based on the Harrier platform. The new Safari, a three-row SUV, combined the rugged appeal of its predecessor with modern design and advanced features, appealing to families and adventure enthusiasts alike.

In 2021, Tata entered the micro-SUV segment with the Punch. This compact yet robust vehicle filled a crucial gap in Tata's lineup, offering an SUV-like presence and capabilities in a small, city-friendly package. The Punch's success demonstrated Tata's knack for identifying and capitalising on emerging market trends.

These strategic launches and updates have not only built upon Nexon's success but also helped Tata Motors significantly increase its market share.

Tata Product Portfolio

Tata’s modern product portfolio includes cars like the Tata Tiago, Tata Punch, Tata Altroz, Tata Tigor, Tata Nexon, Tata Harrier, Tata Safari, Tata Curvv, Tata Tiago EV, Tata Punch EV, Tata Tigor EV, Tata Nexon EV, and Tata Curvv EV. 

Tata Tiago

The Tata Tiago is a stylish and feature-rich hatchback that offers a blend of performance, comfort, and safety. The premium exterior has projector headlamps, LED DRLs, and R15 dual-tone alloy wheels. It is available in petrol and CNG variants, with manual and AMT transmission options. It has a 17.78 cm Harman touchscreen infotainment system supporting Apple CarPlay and Android Auto.

Tata Punch

The Tata Punch is a stylish micro-SUV that combines bold design and versatile features. It boasts a distinctive exterior with signature LED DRLs, R16 diamond-cut alloy wheels, and a dual-tone roof option. The spacious interior offers comfort with features like a voice-assisted electric sunroof, automatic climate control, and over 25 utility features. Safety is prioritised with a 5-star G-NCAP rating, dual airbags, and advanced driver assistance features.

Tata Altroz

The Tata Altroz is a premium hatchback that embodies "The Gold Standard" in design, customer delight, safety, and technology. It features a sleek exterior with laser-cut sharpness, R16 alloy wheels, and a black contrast roof option. The spacious interior offers comfort with a voice-activated electric sunroof, ambient lighting, and a 26.03cm touchscreen infotainment system. 

Tata Tigor

The Tata Tigor is a stylish compact sedan that combines elegant design with practicality and performance. It features a coupe-inspired silhouette with a Tri-arrow Motif front grille, LED DRLs, and projector headlamps. The interior offers a premium dual-tone theme with Benecke Kaliko leatherette seats and a leather-wrapped steering wheel. Safety is a priority, with a 4-star Global NCAP rating, dual airbags, and ABS with EBD. 

Tata Nexon

The Tata Nexon is a compact SUV with a blend of style, performance, and advanced features. Available in multiple personas - Pure, Smart, Creative, and Fearless - it caters to different driver preferences and lifestyles. The Nexon boasts a sleek design with features like LED headlamps, diamond-cut alloy wheels, and a dual-tone roof option.

Tata Harrier

The Tata Harrier is a premium mid-size SUV with bold styling and advanced features. It is built on the OMEGARC platform and offers a spacious interior with premium finishes. The Harrier boasts a powerful 2.0L Kryotec diesel engine, multiple driving modes, and advanced driver assistance systems. It combines luxury, performance, and safety in a commanding package.

Tata Safari

The Tata Safari is a premium SUV with rugged capability and luxurious comfort. Its imposing stance and bold design command a commanding presence. The Safari offers three rows of seating, making it ideal for large families or groups. Powered by a robust engine, it provides both on-road comfort and off-road prowess.

Tata Curvv

The Tata Curvv is a stylish SUV coupé with a sleek design and advanced technology. It features a distinctive dual-tone roof, LED lighting with sequential DRLs, and R18 alloy wheels. The interior boasts a panoramic sunroof, a themed dashboard with mood lighting, and a 12.3-inch touchscreen infotainment system. 

Tata Tiago EV

The Tata Tiago EV is an electric hatchback that offers style, technology, and eco-friendly performance. It features a distinctive EV front grille, projector headlamps, and hyperstyle wheels for a modern look. Inside, the car offers premium touches like leatherette upholstery and a flat-bottom steering wheel.

Tata Punch EV

The Tata Punch EV is an electric compact micro-SUV with a distinctive exterior featuring LED projector headlamps, digital DRLs, and R16 diamond-cut alloy wheels. The interior boasts a digital dashboard, smart digital steering wheel, and a 26.03 cm HD infotainment system by HARMAN. Safety is prioritised with 6 airbags, ESP, and a 360° surround-view camera system.

Tata Tigor EV

The Tata Tigor EV is an all-electric compact sedan with eco-friendly performance and a practical design. It features Ziptron technology, offering a powerful electric motor and a high-energy density battery pack that provides a range of up to 315 km on a single charge (ARAI certified). The Tigor EV boasts a stylish exterior with signature EV blue accents and projector headlamps.

Tata Nexon EV

The Tata Nexon EV is a cutting-edge electric SUV that combines striking design, advanced technology, and performance. It features a sleek exterior with smart digital DRLs, a digital X-factor, and R16 alloy wheels with aero inserts. The interior boasts a digital dashboard, smart steering wheel, and 31.24 cm cinematic touchscreen infotainment system.

Tata Curvv EV

The Tata Curvv EV is a stylish SUV coupé with a distinctive exterior, smart digital connected DRLs, LED projector headlamps, and R18 alloy wheels with aero inserts. A Permanent Magnet Synchronous Motor powers it and is available in two variants: a 45 kWh version with a 430 km range and a 55 kWh version with a 502 km range (MIDC). The vehicle supports multiple charging options, including fast charging and innovative features like V2V charging and V2L technology.

Tata Market Share

Currently, Tata Motors has a 13.6% market share (as of H1 2024) in India and is third among the highest-selling car manufacturers. Tata has a robust product portfolio, and we can expect steady growth in its market share.

Tata Cars: Key Highlights

Tata Motors has established itself as a leading automotive brand in India. Its vehicles have several key attributes that set them apart in a competitive Indian market: 

Safety

Safety remains a cornerstone of Tata Motors' vehicle design philosophy. All recent Tata cars continue to feature robust build quality and come equipped with essential safety features to ensure occupant protection on the roads. This commitment to safety is reflected in their impressive performance in Global NCAP (G-NCAP) crash tests.

The Tata Harrier and Safari garnered impressive 5-star safety ratings from the G-NCAP crash tests. The same story continues with the Tata Punch, Tata Altroz, and Tata Nexon. All three models scored 5-star safety ratings in the crash tests conducted by G-NCAP.

The entry-level offerings from Tata, the Tiago, and Tigor are also not lagging in terms of safety. Both models scored a commendable 4-star safety rating in the G-NCAP crash tests. Overall, one of the key highlights of Tata cars is its safety.

The Tata Curvv and Tata Curvv EV, which have generated significant buzz in the automotive market, are expected to continue Tata's tradition of excellence in safety.

At the core of their safety philosophy is a robust vehicle structure, which uses high-strength steel and strategically designed crumple zones to absorb and dissipate impact forces. Multiple airbags, including front, side, and curtain airbags in many models, complement this.

The company has also focused on active safety systems, equipping its vehicles with advanced braking technologies such as Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), and Brake Assist. 

These work in tandem with stability control features like the Electronic Stability Program (ESP) and Traction Control to help drivers maintain control in challenging driving conditions. For their SUV models, additional features like Hill Hold Control and Hill Descent Control provide extra safety and confidence on varied terrains.

It's important to note that while Tata has made significant progress in vehicle safety, the availability of specific features can vary depending on the model and trim level. However, the overall trend shows a clear commitment to continuously improving safety standards, helping Tata maintain its reputation as a leader in vehicle safety within the Indian automotive market.

Design

A notable aspect of Tata cars is their design, which has undergone a remarkable transformation, especially after Tata Motors acquired Jaguar Cars and Land Rover in 2008. This strategic move has profoundly impacted Tata's design philosophy, infusing it with global expertise and premium sensibilities.

This new design language, known as "Impact 2.0," has been a critical factor in elevating the brand's image and appeal.

The Impact 2.0 design philosophy focuses on creating vehicles with bold, athletic, and emotionally appealing aesthetics. It emphasises strong proportions, clean surfacing, and precise detailing. This approach has resulted in a range of vehicles that look contemporary and premium, helping Tata compete with global brands in terms of visual appeal.

Recent models like the Harrier, Nexon, Safari, and Curvv showcase this design evolution beautifully. The upcoming Sierra and Avinya concept vehicles push the boundaries further, hinting at Tata's future design direction. These concepts feature futuristic and aerodynamic designs, incorporating visually striking and functional elements.

Features

Tata Motors has also upped its ante in terms of features. The company has made significant strides in enhancing the feature set of its vehicles, particularly in recent years. This focus on advanced features has played a crucial role in positioning Tata cars as competitive options in the market, offering a blend of technology, comfort, and convenience that rivals more expensive brands.

State-of-the-art infotainment systems are at the heart of this transformation, featuring large touchscreen displays ranging from 7 to 10.25 inches, depending on the model. These systems are powered by iRA Connected Car Technology, which allows for seamless smartphone integration, voice recognition, and a host of connected features like remotely locking and unlocking your car and monitoring its health. The iRA technology enables over-the-air updates, ensuring the vehicle's software remains current and new features can be added over time.

Another notable mention is the comfort and convenience features that Tata has incorporated across its range. Many models now come equipped with ventilated seats, once a luxury reserved for high-end vehicles. These seats are now available in some of Tata's mid-range and premium offerings, providing enhanced comfort in India's hot and humid climate.

Wireless phone charging pads have been integrated into several models, catering to the increasing prevalence of smartphones with this capability. Ambient lighting with multiple colour options adds a touch of sophistication to the interiors, allowing drivers to personalise their vehicle's atmosphere. Smart key technology with push-button start has become a standard feature in many Tata vehicles, offering convenience and a modern touch.

Tata has also focused on enhancing the driving experience with features like multiple drive modes (typically Eco, City, and Sport), allowing drivers to tailor the vehicle's performance to their preferences or driving conditions.

Powerful Engines

Tata Motors has made significant strides in powertrain technology, offering a range of powerful and efficient engines across its vehicle lineup. The company's focus on developing robust, high-performance engines has been crucial in enhancing the overall driving experience and meeting the diverse needs of Indian consumers.

At the heart of Tata's petrol engine lineup is the Revotron series. These turbocharged engines offer a compelling blend of power and efficiency. The 1.2-litre Revotron engine, found in models like the Altroz and Nexon, delivers impressive performance for its size. In its turbocharged avatar, it produces up to 118 BHP of power and 170 Nm of torque, providing spirited acceleration and ample overtaking capabilities.

Tata offers larger capacity engines in its SUV range for those seeking more power. The Harrier and Safari are equipped with the 2.0-litre Kryotec diesel engine, sourced from Fiat and refined by Tata. This powerhouse generates 168 BHP and 350 Nm of torque, offering strong performance and excellent highway cruising ability. The engine's refinement and low NVH (Noise, Vibration, Harshness) levels contribute to a premium driving experience.

Tata Car Models in India

Tata Motors offers a wide range of car models in India, ranging from compact hatchback to full-size SUVs. Here is the Tata car model list in India.

1. Tata Tiago
2. Tata Punch
3. Tata Altroz
4. Tata Tigor
5. Tata Nexon
6. Tata Harrier
7. Tata Safari
8. Tata Curvv
9. Tata Tiago EV
10. Tata Punch EV
11. Tata Tigor EV
12. Tata Nexon EV
13. Tata Curvv EV

Upcoming Tata Cars

Tata Motors has also lined up several new cars in the coming years, including:

• Tata Sierra
• Tata Harrier EV
• Tata Safari EV
• Tata Avinya
• Tata Punch 2025

Tata Cars Models and Price List in India

Here’s the price list for the top Tata cars in India. The Tata Tiago is the most affordable car on ACKO Drive, with a price tag of Rs. 5.57 lakhs to Rs. 9.62 lakhs (on-road, Delhi). The most expensive Tata car on ACKO Drive is the Tata Safari, which has a price tag of Rs. 18.40 lakhs to Rs. 31.52 lakhs (on-road, Delhi).

• Tata Tiago: Rs. 5.57 lakhs to Rs. 9.62 lakhs
• Tata Punch: Rs. 6.63 lakhs to Rs. 11.62 lakhs 
• Tata Altroz: Rs. 7.36 lakhs to Rs. 13.04 lakhs 
• Tata Tigor: Rs. 6.63 lakhs to Rs. 10.44 lakhs 
• Tata Nexon: Rs. 9.01 lakhs to Rs. 18.08 lakhs 
• Tata Harrier: Rs. 17.81 lakhs to Rs. 30.47 lakhs 
• Tata Safari: Rs. 18.40 lakhs to Rs. 31.52 lakhs
• Tata Curvv: Rs. 11.21 lakhs to Rs. 22.29 lakhs 
• Tata Tiago EV: Rs. 8.89 lakhs to Rs. 13.74 lakhs 
• Tata Punch EV: Rs. 11.19 lakhs to Rs. 16.62 lakhs 
• Tata Tigor EV: Rs. 13.20 lakhs to Rs. 14.52 lakhs 
• Tata Nexon EV: Rs. 14.57 lakhs to Rs. 19.12 lakhs 
• Tata Curvv EV: Rs. 20.25 lakhs to Rs. 25.37 lakhs 

Note: All prices are on-road, Delhi.

Tata Car Options

Tata Motors offers various types of cars in different fuel options and body types. It includes a hatchback, a compact sedan, SUVs and eclectic cars. Here are the different Tata car options in India.

Tata Cars by Body Type

• Tata SUV Cars
• Tata Hatchback Cars

Tata Cars by Fuel Type

• Tata Petrol Cars
• Tata Diesel Cars
• Tata CNG Cars
• Tata Electric Cars

Tata Cars by Price

• Tata Cars Under Rs. 10 lakhs
• Tata Cars Under Rs. 15 lakhs
• Tata Cars Under Rs. 20 lakhs

Tata Cars in Different Cities in India

• Tata Cars in Bangalore
• Tata Cars in Chennai
• Tata Cars in Delhi
• Tata Cars in Faridabad
• Tata Cars in Ghaziabad
• Tata Cars in Gurgaon
• Tata Cars in Hyderabad
• Tata Cars in Mumbai
• Tata Cars in Noida
• Tata Cars in Pune
• Tata Cars in Chandigarh
• Tata Cars in Ahmedabad

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