Ather Commences Sri Lanka Operations

Further enhancing its international presence, Ather Energy has officially expanded to Sri Lanka by opening its first showroom in Colombo. This is the second international market after Nepal which Ather Energy has ventured into. However, in Sri Lanka, Ather Energy will only retail its flagship scooter, the 450X. This will help solidify its presence in the new market as a premium brand for performance-oriented scooters. 

For Sri Lanka, Ather Energy has collaborated with Evolution Auto Pvt. Ltd, which is a joint venture between Sensei Capital Partners, Atman Group, and Sino Lanka Private Limited. The JV company will be in charge of the brand’s Experience Centre in Sri Lanka. And it will not just manage sales, service operations, and network expansion, but will also work towards establishing Ather grid fast-charging stations across the country. 

Speaking on this new venture, Ravneet Singh Phokela, Chief Business Officer, Ather Energy Limited, noted, “We are thrilled to enter our second international market, Sri Lanka, where we are starting our sales with the Ather 450X. We believe that the Ather 450X, with its emphasis on performance, is fit for the Sri Lankan market.” 

“The EV industry in Sri Lanka is still in its nascent stages, and we are excited to be a part of their journey as the industry continues to grow. Sri Lanka is an important part of our global expansion plans and in the following years, we will continue to seek opportunities in other international markets,” Phokela added.