Hero MotoCorp Premia Store Inaugurated in Delhi

Hero MotoCorp has inaugurated a new 'Premia' store in New Delhi. The store is located in the Naraina industrial area and showcases eight premium models across separate zones inside the showroom for Hero, Vida, and Harley-Davidson products. There is no distinction outside the showroom for branding purposes. 

Hero Premia store features modern architecture, appealing design, and new-age digital technologies, creating an immersive experience for customers. Professionally trained Premia sales consultants offer personalised advice, while exclusive technical experts ensure a pleasant in-service experience through Premia Service. The store displays a range of premium products, including the Hero Maverick 440, Harley-Davidson X440, Karizma XMR, Xpulse 200 4V, Xtreme 160R, and Vida V1, along with merchandise and accessories from Hero MotoCorp and Harley-Davidson.

Hero MotoCorp's expansion into the premium two-wheeler segment poses a challenge, as premium buyers often associate the brand with commuter bikes. To address this, Hero has introduced the Premia dealership concept, a flagship showroom designed to showcase its premium offerings. Unlike competitors like Bajaj Auto, which has separate dealerships for premium brands like Chetak, KTM, and Triumph, Hero is consolidating its premium offerings under the Premia banner. 

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With over 40 Premia stores now operational in more than 35 cities across India, Hero MotoCorp is rapidly expanding its premium presence. This new store in Delhi marks another step in Hero's efforts to establish itself as a premium two-wheeler manufacturer, offering a unique experience for customers and setting itself apart in the competitive market.

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