Mercedes-Benz Retains Top Spot In FY2026 Sales, Retails 19,363 Units

Mercedes-Benz India has announced its retail numbers for FY2026 (April 2025 - March 2026), and the company continues to hold on to the top spot in luxury car sales. The German automaker sold 19,363 units, up from 18,928 units in FY 2024-25), a marginal growth of 2.3 per cent. The carmaker pipped BMW India for the top spot with the latter retailing 17,301 units during the last financial year, according to the retail sales data shared by the Federation of Automobile Dealers Associations (FADA).

Mercedes-Benz said that its top-end vehicle sales grew 16 per cent year in FY2026, which now contribute up to 27 per cent in total sales for the carmaker. The company identifies vehicles priced above ₹1.4 crore in the top-end vehicles category, comprising models such as AMG, Maybach, S-Class, GLS, G-Wagen, and more. On the other hand, the manufacturer’s entry-level luxury models recorded an 18 per cent decline in volumes year-on-year. The company attributed this to its “value over volume” strategy. Notably, Mercedes’ market share dropped 0.39 per cent from 0.43 per cent in the last fiscal.

Also Read: BMW Group India Q1 2026 Sales Up 17 Per Cent

Electric Vehicles accounted for 20 per cent of Mercedes’ total top-end retail sales in FY2026. Top-end BEVs (priced above ₹1.4 crore) recorded an 85 per cent growth in the last fiscal. The company said it received strong demand for models such as the EQS SUV, EQS Maybach SUV, and the electric G-Class. The automaker has consolidated its entry EV segment with the discontinuation of models including the EQB and EQA, with the upcoming CLA BEV set to be its newest entry-level EV on sale, starting on April 24, 2026.

The Mercedes-Benz E-Class LWB continues to be the bestseller for the manufacturer, not just in Q1 CY2026, but also in FY2026. The E-Class LWB also remains the highest-selling luxury car in India. Other models that remain top sellers include the C-Class, as well as the GLC and GLE SUVs.

With respect to Q1 CY2026 (January to March), Mercedes-Benz sold 5,131 units, registering a 7 per cent increase in volumes year-on-year. In comparison, BMW was the second-most selling luxury automaker with 4,567 units sold. The Bavarian carmaker recorded a 17 per cent increase year-on-year in Q1 CY2026.

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BMW also held the second spot in retail sales in FY2026. According to FADA, the company sold 17,301 units, up by 14.47 per cent year-on-year, against 15,114 units sold in FY2025. This was also BMW’s highest-ever annual sales. The strong volumes also helped BMW achieve a marginally higher market share at 0.37 per cent, up from 0.36 per cent a year prior. BMW’s strong volume comes from the success of models such as the iX1 LWB and 5 Series LWB. Both models were its highest selling offerings in FY2026. Moreover, BMW’s EV sales rose by 124 per cent year-on-year in FY2026. The luxury carmaker now holds a 65 per cent market share in luxury EV sales, up from 47 per cent in FY2025.

Other luxury car manufacturers, including Jaguar Land Rover (JLR) sold 5,698 units in FY2026, up by 6.5 per cent year-on-year. Volvo’s retail sales stood at 1,647 units, registering a decline of 1.1 per cent, as per the data shared by FADA.