MG Unveils Two Electric Concept Cars At Goodwood Festival Of Speed

MG used the 2026 Goodwood Festival of Speed to unveil two electric concept cars, the GO! and the Cyber Concept, offering the clearest signal yet of where the British marque's design and technology are headed over the next few years.

The GO! is a preview of a B-segment electric hatchback due for production in 2027. Designed at MG's Design Centre in London under Design Director Carl Gotham, it borrows visual cues from the brand's mid-20th century models, particularly the MGB GT, while avoiding a purely nostalgic treatment. "With MG GO!, we wanted to create something compact and contemporary, but also warm, expressive and immediately likeable," Gotham said, adding that the aim was to capture "the clarity, charm and emotional appeal" associated with the marque rather than simply reproduce its past.

The Cyber Concept takes a different direction, previewing a large, high-performance electric SUV in the D-segment. MG has framed it as a flagship design statement, drawing on the EX181 land speed record car from its history. Jozef Kabaň, MG's Vice President of Global Design, described the thinking behind it in broader terms: "Great design begins with people, not products. Technology and innovation are essential, but they can be shared. Character cannot."

Alongside the concepts, MG staged a Future Motion Show featuring robot performances intended to demonstrate its progress in artificial intelligence, sensor-based autonomous driving and connectivity systems — an increasingly important battleground for volume manufacturers as software and driver-assistance features become key differentiators in the electric vehicle segment.

The festival also served as a showcase for MG's current line-up, with six models on display: the MGS9 PHEV, its first seven-seat large SUV; the MG4 EV Urban hatchback; the MG HS Plug-in Hybrid, which MG said had recently topped an independent UK review of 59 plug-in hybrids; the MG ZS Hybrid+; the MG IM5; and the MG Cyberster roadster. The MGS9 PHEV, MGS6 EV and Cyberster also took part in the event's hill climb runs.

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According to MG, it is now present in 34 European markets, supported by more than 1,300 dealer partners, and crossed 300,000 annual sales across the UK and Europe in 2025. The company has also pointed to a new production facility being developed in Galicia, Spain, as part of a stated strategy to strengthen regional manufacturing and supply chains.

Neither the GO! nor the Cyber Concept has been confirmed for markets outside Europe, and MG has given no indication of pricing or a firm production timeline for the Cyber Concept.