Royal Enfield with its upcoming 650cc models might reshuffle the top 5 list for its brand.
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Royal Enfield with its upcoming 650cc models might reshuffle the top 5 list for its brand.
The Royal Enfield Classic 350 remains synonymous with the brand in India. However, the new kid on the block, the Royal Enfield Hunter 350, is gaining traction with its youthful appeal, evidenced by its sales figures trailing the Royal Enfield Classic by only 8,000 units. Meanwhile, the Royal Enfield Bullet 350 seems to be losing its "go-to" status among Royal Enfield enthusiasts, with many opting for the slightly more Royal Enfield Classic 350 despite the lower price tag.
Model | May 2024 units |
---|---|
Classic 350 | 23,779 |
Hunter 350 | 15,084 |
Bullet 350 | 9,332 |
Meteor 350 | 8,189 |
Himalayan 450 | 3,314 |
The Royal Enfield Meteor 350 is performing well, but a refresh with new colour options could boost sales further. Finally, the Royal Enfield Himalayan 450 is slowly finding its audience. However, recent online concerns about a frame breakage issue might dampen sales in the coming months. Time will tell how significantly this impacts the Royal Enfield Himalayan's trajectory.
While the 350cc engine remains the clear sales leader for Royal Enfield, with the 650cc models yet to crack the top sellers list there are exciting changes on the horizon. Upcoming releases like the Royal Enfield Classic 650 and Royal Enfield Interceptor Bear 650 could potentially alter the landscape. Additionally, trademarks like "Goan" hint at further expansion within the 350cc segment. Royal Enfield is also venturing beyond existing models. A 450cc variant based on the Royal Enfield Himalayan called Royal Enfield Guerrilla is reportedly in the works, promising news for adventure enthusiasts.
Royal Enfield's commitment to the motorcycling community continues with the announcement of Motoverse, its biggest festival of the year, happening in Goa from November 22nd to 24th. The early bird registrations are open for it. Looking beyond sales figures, Royal Enfield's "Camp Kharu" initiative demonstrates its dedication to sustainability. This network of eco-friendly pit stops along popular Ladakhi routes exemplifies its focus on responsible tourism and community development. Read more about it here
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