Hero MotoCorp's electric mobility brand VIDA on Tuesday showcased three new electric two-wheeler concepts at EICMA 2026, thus, expanding its portfolio with an urban-focused motorcycle, an electric off-roader and a model developed in partnership with US-based Zero Motorcycles.
The three concepts are the VIDA UBX, DIRT.E MX7 and Project VXZ. While the UBX is positioned as a neo-naked urban explorer, the DIRT.E MX7 is designed as a high-performance electric off-roader for adult riders. Project VXZ, meanwhile, has been developed in collaboration with Zero Motorcycles.
VIDA has also commenced operations in Europe, marking its foray into 10 markets with the start of customer deliveries in the region.
Supported by strategic partner Elektrorider, VIDA will introduce a direct-to-consumer (D2C) sales model for its DIRT.E K3 electric off-roader across Italy, Spain, Germany, France, Slovenia, Slovakia, Romania, Hungary, the Czech Republic and Croatia.
The VIDA VX2 electric scooter and DIRT.E K3 will also be available through retail stores in six countries: Romania, Hungary, the Czech Republic, Slovenia, Slovakia and Croatia.
Backed by Hero MotoCorp's manufacturing capabilities and global presence, VIDA said its European portfolio is designed around urban commuting, home charging and electric mobility solutions for young riders.
VIDA Partners TU Munich's Electric Racing Team
VIDA also announced its title sponsorship of the Technical University of Munich's TUfast Moto Electric Team. The partnership will involve student engineers working on electric racing technology for the MotoStudent International Competition, with the aim of translating academic engineering concepts into practical applications.
