The new Xiaomi YU7 electric SUV has reportedly attracted 280,800 to 315,900 lock-in orders across 351 retail stores in just 72 hours since its 26 June launch. This estimate excludes online reservations.
Xiaomi’s 351 EV showrooms in China, inspired by its smartphone retail model, achieved a 75-80 percent conversion rate from visitors to orders, far exceeding the industry’s 20-30 percent average. About 90 per cent of visitors targeted the YU7 specifically.
The base model dominates YU7’s sales with around 55 per cent buyers opting for it. Chinese customers have also added 15,000 to 20,000 yuan (approx. ₹1.73-2.31 lakh) in optional features, reflecting demand for customisation.
Early orders come largely from young, urban buyers, with 55 percent being males aged 22-35. Around 60-70 per cent are upgrading from existing vehicles, and 5-7 percent switched from Xiaomi’s SU7 sedan.
