With the Nexon EV Max Dark Edition, Tata aims to attract a younger audience.
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With the Nexon EV Max Dark Edition, Tata aims to attract a younger audience.
Tata Motors has launched a special edition of its popular electric SUV, the Nexon EV, called the Nexon EV Max Dark Edition. The new Tata Nexon EV Max Dark Edition is based on the Nexon EV XZ+ variant and features a host of cosmetic upgrades, giving the car a sportier and more premium look. Available in Nexon EV Max XZ+ Lux and Nexon EV Max XZ+ Lux 7.2 kW fast charger trims, the Tata Nexon EV Max Dark Edition has been priced at Rs. 19.04 lakh and Rs. 19.54 lakh (ex-showroom), respectively.
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Vivek Srivatsa, Head, Marketing, Sales, and Service Strategy, at Tata Passenger Electric Mobility Ltd., said, “The Nexon EV is India’s #1 EV and in a short span has been loved and trusted by over 50,000 customers, making it the flagbearer of India’s EV evolution. The #DARK range, on the other hand, has made a mark for itself too by becoming a popular choice of customers. With the success of the #DARK and the popularity of the Nexon EV MAX, we felt it was the right time to marry the two and present to our customers this new avatar that moves #DARK to MAX."
The Tata Nexon EV Max Dark Edition comes with a blacked-out front grille, sleek black alloy wheels, black ORVMs, and a new glossy black roof. The car also features a contrasting Sonic Silver dual-tone paint scheme, which enhances the car's overall appeal. The Max Dark Edition also comes with special #Dark badging on the side fender, which sets it apart from the standard Nexon EV.
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Inside, the Nexon EV Max Dark Edition gets a premium black and dark grey interior theme with leatherette seats, a leather-wrapped steering wheel, and a gear knob. The car also features a dark chrome dashboard, which further adds to the car's sporty appeal. The Nexon EV Max Dark Edition comes equipped with a 10.25-inch touchscreen infotainment system with Apple CarPlay and Android Auto, automatic climate control, and a sunroof.
Under the hood, the Tata Nexon EV Max Dark Edition remains unchanged. It is powered by a 40.5 kWh lithium-ion battery pack that powers an electric motor that delivers 141 bhp and 250 Nm of torque. The car is capable of sprinting from 0 to 100 kmph in just 9 seconds and has a claimed range of 453 km on a single charge, as per the ARAI test cycle. The electric SUV can be charged from 0 to 80 per cent in under one hour.
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In terms of safety, the new Tata Nexon EV Max Dark Edition comes loaded with safety features, including dual airbags, ABS with EBD, rear parking sensors, a rearview camera, a hill hold assist, and electronic stability control. The car also features a regenerative braking system that helps recharge the battery while decelerating.
With the Nexon EV Max Dark Edition, Tata Motors aims to attract a younger audience who are looking for a stylish and premium electric SUV.
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