The ROG Ally is a first-of-its-kind handheld device running on Windows 11.
There has been a resurgence in the handheld gaming console market. While Nintendo Switch laid most of the groundwork, shipping over 130 million units by June 2023, last year, Valve released the Steam Deck- a handheld console that ran the entirety of the Steam library. Over 1.6 million Steam Decks were shipped in 2022; this year, that number is estimated to increase by twofold.
As per a report by Fact.MR, the global demand for handheld gaming consoles will only increase, taking the current $15 billion market cap to $27 billion by the end of 2033. Factors such as cloud gaming, availability of 5G connectivity, increasing number of gamers and rising disposable income will lead to a surge in portable video game consoles.
With the rising demand for mobile and portable video gaming, it's no surprise that more companies are investing in handheld gaming devices and experiences than ever before.
So when Asus, a major player in the PC and computing market, launched the ROG Ally in July, it seemed like a giant leap into the future of gaming experiences. The Ally is a first-of-its-kind handheld device running on Windows 11 and is powered by the AMD Z1 Extreme APU. Unlike the Nintendo Switch and the Steam Deck, Ally's uniqueness lies in its ability to blend portability with console-grade gaming.
But does it make sense to shell out ₹69,990 for a handheld when you can get a PS5 or the Xbox Series S at half the price?












