They’re both off-roaders, they might attract a similar buyer, and now they’re also close on price positioning.
There was clamour, there was hype, and finally, after a really painful, long wait, Maruti Suzuki launched the Jimny in India. The tiny off-roader packs a fair bit of capability, but let’s face it, the appeal lies in that hype in many ways. Most who wanted one didn’t really care so much about the great outdoors. In many ways, this one’s really late to the party, right? Like, we really waited for this generation of Jimmy to get launched here in India, and the only good part is that we got a world first, after all, that waiting. But Maruti may have taken the hype a little too seriously and went for gold with more premium pricing than expected. Either they just want to keep it niche since manufacturing capacity is only so limited, or yeah, they just really got the prices horribly wrong.

But today it is not just about this car; it is also about this one. Yes, the Thar! Everybody immediately started talking about the Thar the minute we said Jimmy; it seemed like a natural comparison. But guess what? I’m here to tell you today that they are not really rivals. Don’t make a face. Don’t frown. Yeah, I can see that it’s you. Don’t do it. I’ll tell you why. While they may seem on paper to be direct rivals, there are actually a lot of differences between these two cars that’s what I’m going to explain to you now. So yeah, they’re both off-roaders, they might attract a similar buyer, and now they’re also close on price positioning. But the Thar is the butch brute, while the Jimny is, well, the cute yet capable type.
















